Motown barely bothered with The Isley Brothers. Big mistake. When they returned to their own T-Neck label in 1969 the American public knew what Berry Gordy didn’t – The Isley Brothers' records were so great that they would sell by the million.
My Love Is Your Love (Forever) is the songwriting genius of the young Stevie Wonder (yearning, desperate, pleading innocence) and Ivy Jo Hunter (dramatic master of soaring strings and thumping piano). Motown shelved it. Had this come out in the summer of 67, it would have stayed at number one all summer.
As it was, the Miracles’ inferior version (what are those drums doing? where is the atmosphere?) came out as an album track. When The Isley Brothers were selling millions worldwide, Motown released their version on a Dutch compilation album in 1972. Big mistake. Even then, a single release would’ve seen them number one all summer long.
Now? Any Sunday we play this, it sounds like one of the greatest records ever.